Germany: DVB-H Alliance

Pic by rrho

The German telco’s Vodafone, T-Mobile and O2 want to bid together for mobile TV licenses. Therefore they sticked together and created a alliance.

Starting from spring 2008 16 channels should be broadcasted in Germany. EURO 2008 should push the start-up and help introducing the service. I’m looking forward how this service will be accepted and how many devices will be available.

Motivation for Mobile 2.0 from a marketer

During the research for my thesis I found a blog-entry from Paul Buchhorn at marketing-blog.biz.

The date he wrote this entry was about the time I started writing my proposal for university and I have the same expectations about the future of mobile communication as Mr. Buchhorn has.

He expects a market of 13 billion Dollar in the year 2011, supported by the trend for a second device.

This trend was one of the main intension to write about this thesis and start this blog!

p.s.: Unfortunately the mentioned blog is written in German!